From luxury movie lounges to cineplexes showcasing Hollywood’s latest blockbusters, film buffs in Bangkok have no shortage of options to keep themselves entertained. With all the competition around, what’s a cinema chain to do to retain its teen customer base?
For Major Hollywood, the answer was simple: give them an experience that they’ll want to repeat. To achieve this, it approached A.i.Design Studio to give its interiors a makeover. Under project designer Vacharapong Chotesuparach, out went the standard-issue broadloom carpet and in came the bold , striated patterns of Interface’s SoHo Collection – West Broadway tiles to give the space a splash of in-your-face personality. Some carpet tiles even made it on to the walls creating a clever visual effect with added acoustic benefits. Apart from its extensive collection, another factor that made Mr Chotesuparach decide to work with Interface was the company’s green credentials. Indeed, one of Major Hollywood’s requirements was that the carpeting had to be environmentally friendly, and in this regard, Interface proved to be the ideal partner, given its commitment to sustainable practices, which has seen the company slashing its global waste output by 67 per cent since 1996.
A movie experience that entertains while doing its part for the environment?
How many other cineplexes can claim to do the same?
Western-style giant cineplexes are still a relatively new phenomena in this country – and it is easy to see why the owners of Galaxy Cinema chose Ho Chi Minh City to make their grand entrance. Vietnam’s commercial hub is alive with economic buzz and excitement and filled with young people paving the way for the next Asian economic miracle.
In a city where trooping to the cinema is a big evening out, Galaxy continues the cinematic and New Road from the 1968 Collection. The dark maroon background with bright magenta and red dots arranged in elaborate circular patterns bring to mind the cinema’s namesake – a swirling galaxy in the night sky. “We like how the dark background of the carpet matches the overall colour theme of the cinema’s interior. The patterns, which resemble galaxies, are also unique when compared to other cinemas which tend to choose floral designs,” said Nguyen Dinh Quan, Architect at Asiatique Design.