Our relationship with the natural world should be a two-way endeavor. Understanding how our surroundings impact and restore us can help us to recognize our relationship with our environment as a reciprocal one.
How do we expand our sustainability practices beyond eliminating bad behaviour to actively creating positive impacts for us and the planet?
We had the pleasure of hosting David Stover, CEO and co-founder of Bureo skateboard company, and Bill Browning, expert in biophilic design and partner and co-founder of Terrapin Bright Green, at our Chicago showroom during NeoCon for a panel discussion on the potential of restorative business.
Our panelists discussed the ways in which biophilic design practices and restorative business models take inspiration from Mother Nature to create a happier, healthier environment for earth’s inhabitants, with insights from their own unique experiences and compelling case studies.
Lindsay James, vice-president of restorative enterprise for Interface, moderated the discussion.
Lindsay James (Q): What does restorative mean to you and how have you established restorative practices through your business?
David Stover (A): Restorative for us is taking an eco friendly practice a step further. It’s not just worrying about the ecological footprint of your products. It’s about creating products that have a positive impact on the community as well as the environment.
Bill Browning (A): Our take on restorative is similar but we may be a step further. Through biomimicry we are looking at ecosystem services. For example, how does the ecosystem in your workplace deal with water? How does it deal with energy? What is its net biological productivity? Basically, developing a set of metrics around the ecology of your workplace, then asking yourself, “Could I design an operative building in a way that performs as well as the original ecosystem that was here?” It is really place-based.
Lindsay James (Q): So what would the world look like if every business embraced its restorative potential?
David Stover (A): I think our program and our system in Chile is honestly just a small part. We work in six communities right now. One thing that we have learned is this idea of utilizing a waste material to put into a product. It’s important to think about how you’re making a product from that material and what your end of life solution will be for the product. For us it was making a product that is recyclable – the skateboard decks. When you talk about the world and embracing restorative practices, I think one thing that we see is this idea of waste not necessarily going away immediately, but looking at waste as a different word. We should be thinking about how a waste free life might impact the health of our society.
Bill Browning (A): I love what you guys are doing with the nets. A fishing net, even after it is discarded, is still catching things; it is still having negative ecological impact. Besides the fact that it is trash and it is material out of place, nets don’t stop catching and killing things. Removing these out of the ecosystem and recycling that fiber is really beneficial for those places.
Lindsay James (Q): Do you think that there is potential for a restorative approach as more and more businesses embrace this idea and begin generating restorative technologies? Will those become leap-frog technologies that will allow our society to avert some of the pending crisis?
Bill Browning (A): I am going to go back to the social on that because I think it’s the mindset. When you have folks who are doing the work that David and his team are doing, it inspires other people to start thinking about different ways of doing things. In some ways I think the technologies come along after that—after this inspiration and new way of thinking about the world.
David Stover (A): We founded one solution but we’re not in this alone. We look to other partners and other people doing great things around the world like Interface. We’re enticing people to do this on a broader basis. Bill’s point is that Interface is using its project to inspire others. Because we make skateboards, we get to touch a younger generation, which is really great.
About the Panelists
David Stover is a global citizen. He is the CEO and co-founder of Bureo, a skateboard company. Bureo recycles used fishing net into high-quality, high-design skateboards. David holds a Bachelor of Science and Mechanical Engineering and has a background in financial analysis. He grew up in a small island community and that is where he attributes his love for the ocean.
Bill Browning is an advocate for sustainable design solutions at all levels of business as well as government and civil society. His organization, Terrapin Bright Green, has brought biophilic design into the spotlight with their research and practice. They are also leaders in bringing biometric solutions to the forefront. Bill has been a long time advisor of Interface, serving on our eco-green team and advising our sustainability journey for nearly two decades.